For Strong Educator Recruitment, Start Now: Tips from Opportunity Culture® District Leaders

For Nicole Hayes, recruiting educators to Nash County Public Schools means facing some stiff competition. Nash County abuts the much larger—and much wealthier—Wake County Public Schools in North Carolina.

And yet, “we’ve been able to retain teachers and bring some back to our district who left to go to Wake because their [pay] supplements are way higher,” she said.

Hayes, Nash’s Opportunity Culture director, and her peers in other districts of varying size have successfully improved their recruitment efforts for Opportunity Culture educator roles using some of the same strategies—garnering their districts not only more, but also stronger, applicants.

Focusing on Quality, from the Selection Process On: An Opportunity Culture® Director Reflects

By Sharon Kebschull Barrett, May 18, 2022

When we heard that Anne Claire Tejtel Nornhold, who leads the Opportunity Culture work in Baltimore City Public Schools, would move out of that role this spring, we knew we wanted to capture her reflections on what worked well and advice for other district Opportunity Culture directors.

As Baltimore City’s Opportunity Culture lead, Nornhold focuses on identifying schools that want to use Opportunity Culture staffing models and helping each school design the Opportunity Culture implementation that best fits the school. She oversees the candidate pool that schools draw from to fill their new roles, and the development of the accountability framework for those roles.