Ensuring a smooth transition to the powerful team roles of an Opportunity Culture—and sustaining strong implementation every year—requires districts and schools to communicate early, consistently, and effectively.
- Communications leaders should start with the Communication Action Planner to guide all efforts in planning, disseminating, and evaluating all Opportunity Culture communications. Accompanying the planner are several communications tools.
- The planner goes through action steps for each portion of the year, rooted in great practices in Opportunity Culture districts and lessons that other districts have learned about their communication efforts.
- See also the Recruitment Toolkit—early, active recruitment and strong communications are essential to reach great candidates.
Tools & Resources for Communications Leaders
Communication Planner: The planner and related tools help districts and schools communicate consistently and effectively about the development and implementation of their Opportunity Culture plans.
Introduction to an Opportunity Culture: For educators, policymakers, and anyone else interested in dramatic improvements in education, this short slide deck with brief speaker notes provides a useful overview of why students and educators need an Opportunity Culture, how it works, the research supporting it, what states and districts can do to support it, and a list of more resources.
Talking Points for Superintendents and Implementation Leaders (also available in Spanish).
School Key Messages Template: Use this tool to draft messages about your Opportunity Culture plans.
Sample District Letter to Teachers: Adapt this letter to explain the benefits of Opportunity Culture to your whole staff.
Recruitment Toolkit: The four-step action planner and related tools take districts and schools through the major steps of a successful recruiting effort for Opportunity Culture schools. Opportunity Culture districts should begin recruiting each year ideally in November or December and no later than March, to attract a large pool of excellent candidates and capture their interest before they commit to other jobs.
Public Impact helps districts and schools during the initial planning stage; contact us for further help and to access any support tools not yet published.