Cumberland County Schools

Began using Opportunity Culture® models in:


Learn more about the Opportunity Culture® initiative in Cumberland County Schools by visiting the district website.


Cumberland County Schools has become the eleventh district in North Carolina to join the national Opportunity Culture® initiative. The district, based in Fayetteville, N.C., implemented Opportunity Culture® roles to provide new opportunities for leadership and support for teachers, to help with recruitment and retention, and to reach every student with excellent teaching. The roles provide intensive support to all Opportunity Culture® educators and create paid career paths that let great teachers advance without leaving the classroom. They have produced outstanding student growth in other Opportunity Culture® schools.

Cumberland County Schools received Advanced Teaching Roles status and a small grant from the state to assist with Opportunity Culture® planning and implementation. The district worked with Public Impact® to design their Opportunity Culture® plans and began implementation in fall 2021.

“Every day throughout Cumberland County Schools, there are teachers who are making a positive impact and changing students’ lives,” said Superintendent Marvin Connelly, Jr. “Through Opportunity Culture®, these impactful teachers will be able to reach even more students while increasing their salary and building our community. It is a win-win for all.”


As of fall 2020, Cumberland has 89 schools and over 3,000 certified teachers. They serve 50,880 students, of whom about 45 percent are Black, 28 percent are white, and 14 percent are Hispanic, with about 78 percent eligible for free or reduced-price lunch.