From Odessa American, by Ruth Campbell, September 12, 2025
In the six years since it introduced Opportunity Culture, Ector County ISD now has 25 campuses in the initiative. Opportunity Culture, according to the ECISD website, is an innovative approach to staffing that multiplies the impact of highly effective teachers, improving student performance.
“Opportunity Culture also enhances efforts to recruit and retain highly qualified instructors by offering career advancement opportunities, sustainable higher pay, and on-the-job professional development and support,” the site says.
The district refers to groups of schools using Opportunity Culture as cohorts. Talent Development Director Mayra Leyva said the district added two new campuses this year. Adding campuses depends on the school and whether there is a need. That excludes specialized high schools like Odessa Collegiate Academy, OCTECHS and New Tech Odessa. Through the work that Leyva and her predecessor Susan Hendricks have done, they have tightened up their accountability and expectations, Executive Director of Talent Development Scott Rudes said.
“That has led to a renewed focus on not just student outcomes but teacher effectiveness. The purpose of having a multi-classroom leader on the team is to increase teacher effectiveness. We now have systems that have been put in place over the last year that have really renewed our focus on those outcomes,” Rudes said.