Public Impact

Ross Elementary School becomes first in nation to earn certification

By Odessa American, August 5, 2026

Five years ago, Ector County ISD took the leap to adopt Opportunity Culture staffing and instructional design, an initiative from Public Impact designed to extend the reach and impact of the most effective teachers on a campus. This year Ross Elementary took that to the next level by becoming the first school in the nation to earn Level 3 Certified Opportunity Culture School status. The historic milestone reflects the school’s intentional efforts to create an environment where innovation and teamwork could thrive.

“This achievement is an incredible honor,” said new Ross Elementary Principal Amanda Anderson who served as principal intern at the school last year. “It reflects the dedication and commitment of the educators who have poured their hearts into serving Ross students.”

“We congratulate Ross Elementary on being the first in the nation to reach Level 3,” Public Impact Co-President Bryan C. Hassel said in a news release. “Ross has shown how to make this team staffing and instructional design, with higher pay and accountability for student results, become simply the way a school does things — a great example for other schools around the country.”

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New Staffing Models Put Strong Teachers Out Front

From The 74, by Greg Toppo, July 29, 2026

In Carlsbad, N.M., a tiny district in the southeastern corner of the state, nine of its 12 schools have turned teacher assignments upside-down, inviting their best teachers to coach a team of colleagues, model lessons and take direct responsibility for the achievement of every student the team serves.

In exchange, each teacher-leader earns substantially more — without leaving the classroom.

The idea grew out of an emerging staffing model called Opportunity Culture, now in its fourth year in the Carlsbad Municipal School District. It’s reshaping how schools there and elsewhere deploy teachers. …

Read the full article here and learn more about Opportunity Culture® models in Carlsbad here.

Opportunity Culture® Staffing and Instructional Design

This report briefly details the why, what, and how of Opportunity Culture® staffing and instructional design, including its benefits, roles, and results. It explains how the process for receiving Certified Opportunity Culture School® status supports schools in...

State of the Opportunity Culture® Initiative: Summer 2026

As the Opportunity Culture® initiative, the nation’s largest and most successful school staffing and instructional design effort, closed out the 2025–26 school year, Public Impact® published this report on the progress toward goals for the initiative and insights from...

“Ideas I didn’t think of:” Becoming the First Oklahoma District Using Opportunity Culture® Design

When a state’s schools have never used Opportunity Culture® staffing design before, what motivates superintendents to bring it to their districts? Hear from Hulbert Public Schools Superintendent Jolyn Choate about why she signed up to be part of the first design cohort in Oklahoma, taking advantage of a funding opportunity that covers the costs of the design and early implementation process. We spoke with Choate just before Hulbert’s first two educators to take on the Multi-Classroom Leader® role began two days of professional learning to prepare for teaching team leadership at Hulbert Elementary, the first of the district’s three schools to implement the role.

Rethinking Teaching: New Ways to Staff America’s Schools

From Bipartisan Policy Center, July 8, 2026, by Adam Johnston

Why America’s One-Teacher Classroom Needs to Change

American classrooms in 2026, in which one teacher instructs 20 to 30 students, are strikingly similar to those from 100 years ago. Most teachers, like a century ago, have two main pathways to advance in their profession. The first option is remaining in the classroom, incrementally increasing their paycheck over decades. The second is to leave the classroom either for administrative roles in schools or to enter a new field entirely. However, there is a third option: Strategic staffing models allow teachers to grow in their careers without leaving the classroom. This explainer outlines what it means to rethink teaching through effective strategic staffing models and which organizations are leading this work.

Public Impact released a report in 2009 calling for a new approach to teacher staffing where the most effective teachers could reach more students through redesigned roles. They named the approach Opportunity Culture and officially launched the model in 2013.

Key components of Opportunity Culture are: differentiated teacher roles and pay, expanded reach of effective teachers, and small-group tutoring. By the end of 2025, more than 1,150 schools were using this approach, most of which were eligible for Title I funds that serve low-income communities. A study examining 44 Opportunity Culture schools showed student performance improved across math courses. After implementing Opportunity Culture, the teacher vacancy rate decreased 17 percentage points in Ector County, TX, schools while Desert Willow Elementary School in New Mexico posted state-leading literacy proficiency results.

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Next-Level TAs: How a Coveted Role Helps Students Succeed

It’s a winning formula: school paraprofessional + tutoring culture focus + support and training + pay supplement = a highly coveted role.

How do schools and students both win when districts begin using the Opportunity Culture® Reach Associate™ role? This audio version of our short publication “Next-Level TAs” explains, with input from district leaders and those who have taken the RA™ role.

From the district perspective: “It really helps to build our pipeline when there aren’t a lot of people out there just begging to become teachers,” and the RA™ perspective: “I’m more hands-on….It’s helping the children get to the next level and succeed.”

May 2026 Newsletter: Teachers In, Teachers Out? Responding to Retention Crisis

Hear how education advocates in Pennsylvania and Mississippi are responding to teacher retention crises in their states, plus check out our podcast on how one rural school district solved a teaching vacancy by sharing a remotely-located team leader with another district. Plus, we shine a spotlight on a district recognized as a “Louisiana Literacy Leader”, congratulate the latest districts with certified schools, and unveil the theme for summer professional learning! All this and more in the May 2026 newsletter!

ECISD announces $6.3 million in Teacher Incentive Allotment awards

From Odessa American, May 14, 2026

Ector County ISD on Thursday handed out big checks to teachers who earned a designation in the state’s Teacher Incentive Allotment (TIA) program. This year 532 ECISD teachers were designated by the state, including 175 who are newly designated and 85 who improved their designation. The total amount of TIA money earned by ECISD teachers this year is $6.387 million, up from $4.6 million one year ago. …

Cindy Almance is a 4th-grade Bilingual Multi-Classroom Leader at Sam Houston Elementary. She leveled up her designation, rising from Exemplary to Master, and her incentive checked topped $20,500. She described the award ceremony as emotional.

“It’s a great feeling,” Almance said, adding the students keep her motivated. “I want every child to know that they can go to college and that they can reach all their dreams and everything is possible. [And] for my children, as well. I want them to have a good role model as a mom.”

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PA Needs Teachers—and Needs Them to Stay

When a coalition came together to form PA Needs Teachers in 2022, led by Teach Plus Pennsylvania and the National Center on Education and the Economy, it first advocated for policy wins around bringing teachers into the profession, such as student teacher stipends. But Pennsylvania had another problem—teachers got in, but then they got out.