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In the Media

Opportunity Culture® innovates West Texas education

From News West 9, May 20, 2021, by Mason Storrs

Many local teachers and students are seeing increased opportunity and educational success due to the resources they are receiving from Opportunity Culture®, a program that restructures pre-K through 12th grade school staffing.

The partnership between Midland ISD, Ector County ISD, The University of Texas Permian Basin, Public Impact® and US Prep is aimed at offering educators an opportunity to reach more students, for more pay, within their schools’ budgets. Read More…

Keep Learning

How to keep teachers: Provide a complete package

September 12, 2025

From District Administration, by Dr. Stephanie Howard, September 12, 2025 District leaders say they want to keep great teachers. But how often do actions match the promise? Too often, districts spend far more time doing what it takes to recruit teachers than...

ECISD seeing results from Opportunity Culture

September 12, 2025

From Odessa American, by Ruth Campbell, September 12, 2025 In the six years since it introduced Opportunity Culture, Ector County ISD now has 25 campuses in the initiative. Opportunity Culture, according to the ECISD website, is an innovative approach to staffing that...