What brings excellent teachers in droves to apply for jobs in hard-to-staff schools? Project L.I.F.T. in the Charlotte-Mecklenburg School District started by offering a complete Opportunity Culture package of career advancement roles, then advertised those roles early, often, and clearly—leading to a strong uptick in both the quantity and quality of applicants for teaching roles at schools that previously saw many positions go unfilled. L.I.F.T. leaders explain how they did it in this brief vignette, with an accompanying video of principals and district leaders sharing how an Opportunity Culture attracts great teachers.